Diseño de un programa de apoyo Mujer fuerza financiera que promueva el emprendimiento femenino: Caso aplicado a la Cooperativa de ahorro y crédito Gonzanamá

Abstract

Abstract: This research was carried out with the objective of designing the Women's support program financial strength to expand the offer of credits aimed at female entrepreneurship: Case applied to the Gonzanamá Savings and Credit Cooperative. To get what mentioned first, a minimum viable product was developed using the tool Figma which started from the capabilities map, managing to establish the prototype for the financing, training and business promotion. Later, a model of business Canvas to carry out the key activities that will help achieve the proposal raised. Subsequently, the technological and innovative components are established where tools such as the use of artificial intelligence, chat bot and cloud were identified to achieve adequate functioning of the value proposition. It was determined that the program aimed at women entrepreneurs is viable as it has a positive value greater than the initial investment. The IRR after 5 years was 55%, indicating that the proposal is profitable. It was concluded that developing new financial services aimed at women entrepreneurs helps their socioeconomic development.