La cobertura de los medios de comunicación el antes y después de la profesionalización del fútbol femenino en la ciudad de Cuenca

Abstract

Abstract: This research work seeks to understand and know the coverage of women's football in the city of Cuenca, Ecuador, through traditional media. HE studies the different media, as well as an account of the history of sports journalism in Cuenca, and determine what the media coverage is. communication regarding women's football, which invites equal treatment in the coverage of the Women's Super League, as an event that marks a before and after in professionalization of women's football. For this research, a qualitative methodology is implemented, descriptive type; As investigative tools, content analysis is carried out through of files where the coverage of a written medium is analyzed, and interviews are carried out with different sports journalists. It is concluded, after analyzing the results that there is favorable coverage of women's football, in which ample spaces are provided in the written medium; However, in interviews, sports journalists state that, still There is still a long way to go to achieve optimal coverage.