Plan de marketing turístico para promocionar el turismo en el cantón Palanda, provincia de Zamora Chinchipe, año 2023

Abstract

Abstract: The digital marketing plan to promote tourism in the Palanda canton in 2023 is important because it allows promoting the tourist sites of the town through different digital media. Through the promotion of natural and cultural attractions, can attract tourists and encourage economic development in the region. The objective of the research was to design the tourism marketing plan to promote tourism in the Palanda canton, province of Zamora Chinchipe, year 2023. Regarding the methodology, used the exploratory type, qualitative method and documentary collection techniques and interview. Regarding the results, it has been determined that tourists choose to different activities and alternatives during your visit to Palanda, considering this it has been directed the development of the digital marketing plan. It is concluded that the canton Palanda has significant tourism potential, so current trends and the Digital marketing can enhance your visibility, attracting tourists and developing the economic of the canton.