Propuesta de una agencia de viajes a través de un modelo Canvas, en la ciudad de Lago Agrio, Provincia de Sucumbíos, año 2023

Abstract

Abstract: The Canvas business model approach has become a tool for ventures generate a competitive advantage and added value to the consumers; Due to its simplicity and effectiveness, it adapts appropriately to the tourism ventures and dynamics. This project aims to creation of a travel agency called "Lago Agrio Ecotravel", under the model Canvas, which will allow generating links between the tourism service providers of the region, its inhabitants and tourists, this allows increasing the dissemination and visibility of the tourist attractions of Lago Agrio. Through a descriptive research design and exploratory, and under a quantitative approach, a survey was applied digitally to a sample of 138 people. The data obtained allowed defining the market segment objective, as well as the different strategies related to the use of digital tools to disseminate the agency's products and services to a wide audience inside and outside the city, with key activities and a value proposition adjusted to the Canvas model.