Modelo de negocio para la implementación de un sistema crediticio FINTECH que mejore la inclusión financiera y tecnológica de las OEPS de la provincia de Loja

Abstract

Abstract: This thesis project focuses on the design of a business model that improves financial and technological inclusion for Popular and Solidarity Economy Organizations (OEPS) in the Province of Loja, with the sole objective of offering innovative solutions in the field of digital financial services. The current challenge that the Fintech system allows us to reach will be analyzed, analyzing trends, regulatory challenges and market opportunities. Through a methodological approach that includes qualitative and quantitative research, a solid and sustainable business model will be developed that integrates cutting-edge technology, user experience and credit placement strategies. This study will contribute to the body of knowledge in the field of Fintech and provide practical recommendations for Financial Institutions in Ecuador that seek to innovate in the Fintech sector.