Diseño de estrategias publicitarias para posicionamiento de la revista "Se acabó la tinta" para comunidades digitales

Abstract

Abstract: The present work proposes to show the needs of a brand in two social networks, Facebook and Instagram. For which, several advertising processes will be implemented, along with marketing strategies and advertising schedules. This work is divided into 3 fundamental chapters, the first one will address the context of the project, the second chapter will focus on the development of advertising arts, along with rules and regulations of visual composition, and finally, the third, will give the recommended tools for the creation of all the work in its needs in practice. The content will be published on social networks, which are ideal for a visual showing and creation of digital communities, whose objective is to make a satisfactory feed that promotes brand recognition.