Plan de negocios para la oferta de servicios de marketing y comercio electrónico para la empresa NetMark de la ciudad de Cuenca, año 2013

Abstract

The aim of this research was to develop a business plan whose activity is focused on providing marketing services and electronic commerce for small and medium enterprises (SMEs) that provide goods or services in the city of Cuenca. It featured a full situational analysis of the company, then gathered market information and detailed a micro and macro environment analysis , the study was developed technical, administrative and legal service that aims to provide , is detailed marketing plan with their strategies to develop and ultimately economic viability was determined by the same economic and financial plan . The hypothesis in the thesis project has been demonstrated by this research, it is recorded that the implementation of the business plan for the company is possible, because there was information of Internet users in the city of Cuenca and additional information was necessary to define all the chapters of this project , to encourage its use .