Propuesta de un plan de responsabilidad social para mejorar la vinculación de la compañía Empresa Pesquera Polar con los habitantes de la parroquia Salango, Manabí, 2015

Abstract

The objective of this research is to design a social responsibility plan to improve Empresa Pesquera Polar S. A. (EPPSA)’s involvement with its surroundings, for this matter, EPPSA should know how its social responsibility programs are conducted, and how is its relationship with the inhabitants of Salango, the community where the company operates. In this research a non experimental research design is applied with a mix view, in which data was obtained through different tools such as surveys, focus groups and interviews to the interest groups of the firm. The results show that EPPSA has an intermediate level of involvement with its community, with a group of persons which feel excluded from the social responsibility programs of the company. Finally, after a deep analysis of the collected information, an outline of an integral corporate social responsibility plan is presented, in which the involvement between EPPSA and its interest groups is emphasized.