La comunicación turística 2.0 en Ecuador, análisis de la promoción del país a través de las Cámaras de Turismo

Abstract

Tourism is now a source of income for each country; so every day strategies should be sought to enhance this source of income, one of these is the use of web 2.0. The present work is based on a quantitative and qualitative analysis of the twenty four Provincial Chambers of Tourism of Ecuador, in which only ten have a social network and specifically is Facebook, existing in these chambers the interest of providing information at the level using this page. This analysis could be done using the Fanpage Karma measurement tool, which allowed the analysis of comparisons of the provinces, since it is considered that in Ecuador there are several places that have little tourism diffusion and that can be known worldwide through use of communication tools, whose objective is the use of ICTs and the recent interest in social networks, which throughout this research will be sought. That is to say, the use that the Chambers of Tourism, give to the social networks, for the promotion of their localities, becoming proactive entities of the tourism of Ecuador, through a correct use of Web 2.0.