Gestión de la comunicación digital interna en Ecuador. Análisis de las 100 principales empresas del Ecuador periodo 2016.

Abstract

The present investigation: Management of the internal digital communication in Ecuador. Analysis of the 100 leading companies of Ecuador period 2016, knows the inclusion of digital communication actions for internal audiences, their application and use, in order to determine their efficiency and effectiveness. For this, a sample of 100 companies throughout the country, where quantitative methodology was used and applied a survey online. It should be noted that the investigation was closed with 40 organizations since they were the ones who provided the information and the time needed.

It should be noted that the digital tool used by organizations is the email, because it disseminates various topics without distinction to the hierarchical levels. Even if the communication is qualified as "very important", the communication actions of the organizations respond to transmission of information over non-communication, losing the strategic part of internal communication, For this reason 29 of 43 organizations manage a communication down: from the direction toward the workers, belonging to the classical school of organizational behavior models.