Gestión de la comunicación digital interna en Ecuador. Análisis de las 100 principales empresas del Ecuador periodo 2016

Abstract

This research shows an analysis of channels, tools and internal communication flows that are used in the management of digital communication in private companies in Ecuador.

The study sample was determined from the 1000 most productive companies at the national level, according to the magazine Ekos 2016. Being part of this research 100 private companies, dedicated to different business sectors. Where, through the online survey, it was possible to identify that e-mail is one of the most used tools to transmit institutional or informative information; followed by the Whatsapp, a free application personalized by the ease of sharing information has gained territory in the business field.

A communication model was also established in the companies of Ecuador, based in the systematic school where the communication prevails in all the directions of the organisation creating a circular communication that favours to the union of the areas of the company.