La comunicación turística en Iberoamérica.

Abstract

This research describes in the first part the development of tourist over the years, its importance for the worldwide economy, especially in Iberoamerica. The second and third part explains the importance of communication and communication planning for the development of the tourism industry, with the help of public and private organizations, ensuring the mass promotions and the commercialization for the offer of tourist destinations. According to the study of the different potential markets, plans for integral communication, marketing or public relations are planned and elaborated together with all the participants in the tourist sector, government entities and private companies. The communication plans are analyzed by country in the methodological development.