Gestión de la Responsabilidad Social en las pymes del Ecuador, año 2017. Caso de estudio empresa EMLOJA Embotelladora Loja S.A.

Abstract

Corporate social responsibility (CSR) has become a global trend of doing business. At the global level, organizations work hard to align their objectives, policies and strategies with voluntary or certifiable management models; in order to contribute to the improvement of the quality of life, sustainable development, social legitimacy and reputation for the impact that all business activity generates on the dimensions of life. The intrinsic ethical and moral characteristic of CSR rethinks the management models of each human being from the role they play; justifying entirely his assumption. The present research focuses on Social Responsibility in the company EMLOJA Embotelladora Loja S.A .; the analysis of its management based on seven fundamental aspects, related to corporate governance, internal public, environment, suppliers, consumers and clients, community and society. From which a qualitative research is developed that determines the compliance or not of the indicators; finally, objectives and strategies are presented; which will allow the company to progressively incorporate a model of social responsibility