Capacidades organizacionales y generación de valor en las mipymes de la ciudad de Loja: sector comercial. Año 2016.

Abstract

In a competitive environment, firms need to develop competitions that enable them to integrate business management capacities. Such integration, strengthens and improve in a very fast way the sustainable growth through improvements in the quality of goods and services offered. In this research, it is analyzed how the organizational capabilities constitute a fundamental part of the administrative tools leading towards the achievement of goals and objectives in the commercial sector of Loja city. In order to achieve this purpose, the role of organizational capabilities and the generation of value are evaluated through a questionnaire that represents and measures the concepts discussed in the active members of the Chamber of Commerce of Loja. The analysis is descriptive and correlational in order to measure entrepreneurial skills to establish the relation between capacities and value generation.