Gestión de la Responsabilidad Social Corporativa en las PYMES del Ecuador, año 2017. Caso de estudio INAPESA S.A.

Abstract

Corporate Social Responsibility, from its three dimensions: economic, social and environmental, is a strategic element that allows the sustainability of organizations, a competitive advantage and a multiplicity of benefits shared between the company and its different stakeholders. SMEs in Ecuador generate 25% of GDP and 65% of the workplaces, constituting a very important sector in the country's economy, it is therefore necessary that these small and medium enterprises meet the current and framed requirements In the high aspirations of the National Plan for Good Living, to remain in force and be sustainable through the integration of social responsibility as a transversal axis of organizations. The objective of this paper is to design a proposal for a socially responsible management model for a SME: INAPESA SA, as a contribution for the company to integrate social responsibility in its actions, thus favoring its sustainability and contributing to development of Loja and the country.