Diseño de un modelo de comercio exterior y negocios internacionales para la exportación de la Guayusa al mercado de Estados Unidos

Abstract

In the present foreign trade and international study business model to export Guayusa to the United States of America market, it’s been studied the aspects related of the market, the market segment, the product and it’s characteristics also benefits, terms as demand and offer has been analyzed, among other aspects; with the purpose of knowing the feasibility of the commercialization of the product in other countries.

The study of the feasibility to export of Guayusa was made after the collection of data through the use of strategies, explanatory and descriptive techniques to obtain a correct analysis to have an export plan.

As a result, the United States market consumption of tea is due to the different social movements that has seek to take care of their health and by eating in a healthier way with organic products, placing a greater demand of tea in the population between 15 years to 53 years old, especially in cities like Texas, New York, Florida, Pennsylvania, and others; reason for which has been planned that Guayusa product will be exported and sold in plastic bags of 50g each with a pricing of $0,96 being estimated that the product will have profit more of the 100%.