Gestión de la responsabilidad Social en las Pymes del Ecuador, Año 2017. Caso de Estudio: Banco de Loja.

Abstract

At present, organizations worldwide seek to have competitive advantages in the environment where they develop their activity; ensure that their actions and processes are clear and transparent; obtain a position in the market and transcend in time; objectives that can be achieved with the implementation of different social responsibility strategies. The objective of this research is to generate a Corporate Social Responsibility Proposal for this financial institution, so that it can contribute to sustainable development. For this purpose, the Ethos Forms, restructured, have been used to obtain results in seven fundamental subjects of social responsibility: Corporate Governance, Human Rights, Labor Practices, Environment, Fair Operating Practices, Consumer Affairs, Active Participation and Development of Community. The results obtained in these fields of analysis on social responsibility strategies, give the guideline to establish those weaknesses or environments in which work is most needed; those aspects that need to be strengthened, and those strengths that must be taken advantage of.