Gestión de la Responsabilidad Social en las pymes del Ecuador, año 2017. Caso de estudio empresa ECUAPASTA S.A de la ciudad de Loja.

Abstract

Currently, corporate social responsibility (CSR) has become a strategic management model that allows us to operate in a sustainable way. For this it must voluntarily include a triple dimension in its vision: economic, social and environmental; in order that its action does not compromise the development capacity of future generations. The objetive of the present work is to diagnose social responsibility in the company ECUAPASTA S.A. It will be done through the analysis of fundamental aspects such as: corporate governance, internal public, environment, suppliers, clients, community and society for later according to the nonconformities, strategic objectives will be proposed to develop a management model that progressively links the economic with social responsibility practices The result of this analysis mainly lies in that it was evidenced the need for Ecuapasta S.A to apply rsc; to design its objectives and strategies based on the needs of its stakeholders, improving the treatment of its employees, communication with its suppliers, customer and consumer care, its commitment to the environment, positively contributing to government and society in the one that performs.