Plan de fortalecimiento organizacional para la Asociación de Caficultores El Colmenar de la parroquia San Antonio de las Aradas del cantón Quilanga. Año 2016

Abstract

The present work aims to contribute to the development and growth of the association of coffee growers El Colmenar, belonging to the parish of San Antonio de las Aradas in the Quilanga canton, for which it has been considered the implementation of a strengthening plan. For the implementation of the plan a description of the antecedents and the current situation of the association was made, to later establish an internal and external diagnosis (SWOT analysis and field research), which allowed to analyze and to determine possible shortcomings. Obtained this information formulates the strategic objectives to implement, contributing to improve the productivity and the commercialization of coffee, satisfying the needs of the consumers in order to obtain a competitive advantage. In addition, what is wanted to demonstrate with this study is that, when using an improvement plan within an organization, it allows defining mechanisms to identify risks and uncertainties within the association, and being aware of them work on solutions that generate better results and thus occupy an important and recognized place within their environment.