Gestión de la Responsabilidad Social en las Pymes del Ecuador, año 2017. Caso: Industria Licorera Embotelladora Loja S.A.

Abstract

The objective of the present research is to achieve a change in the organizational behavior of the company through the implementation of a socially responsible management model that allows the transformation of ILELSA's organizational culture. For the development of this research work the descriptive method was used, which allowed to identify the social responsibility practices applied in the study company; research techniques such as: documentary and archival review; survey of ETHOS indicators forms, as a tool that was applied to the managerial sector of the company, and finally the interview, on the basis of which the map of groups of interest for socially responsible management was drawn up. The analysis of the results of the field study focused on interest groups determined that the ILELSA Company, despite its efforts aimed at philanthropy and social support to the community, requires strengthening the corporate social responsibility practices aimed at the four groups of prioritized interests, this must be done in the line of reaching the adequate levels of compliance, which are compatible with the company with high standards of corporate social responsibility practices.