La responsabilidad social empresarial en el sector hotelero, provincia de El Oro, Ecuador. Año 2016

Abstract

With the purpose of analyzing the weak and strong areas about the policy management of Social Business Responsibility (SBR) in the hotelier sector of the El Oro province, it was determined as a general objective to set up the SBR actions in the environmental, social and low-cost field; having as a population of 14 hotels, in the categories of 5, 4 and 3 stars. The kind of study is non-transitional-experimental, since the information was collected using the survey and observation as tools. Examining the perception of the highest RSE hotels managers. In the results is showed that all the managers and employees of the hotels in the El Oro province succeed in the internal operations of the Company, and its gesticulation is directed to be always ready to achieve the community needs, carrying out the RSE practices without a register, always under the legal margin; joined to it was purposed the objectives, strategies and actions directed to strength these SBR activities that will be useful for futures references.