Análisis comparativo sobre la funcionalidad de las agencias de viajes receptivas y mayoristas en la ciudad de Quito, y su incidencia en el turismo local

Abstract

The present research work was based mainly on the importance of promoting receptive tourism at a local level; for which proceeded to make the situational diagnosis of the city of Quito, detailing information in a general way concerning the physical – spatial, socio - cultural, ecological - territorial environment and technical productive sector. Once established the characteristics that owns the city of Quito, and that are influence in the tourist development, we proceeded to carry out an analysis of the current situation of the emissive and receptive tourism in Quito, detailing the main characteristics and motivations of the tourist demand. The next point of analysis was the tourist offer, through which, it was possible to obtain information about the main strategies and sales priorities of tour operators and tourism wholesalers, recognizing how their functionality has influenced local tourism. Finally, a strategy was proposed based on 2 projects applied to improve receptive tourism, based on the analysis carried out throughout the research work and in the SWOT field study.