Plan de responsabilidad social para la Fundación de Apoyo Comunitario y Social del Ecuador FACES de la ciudad de Loja. 2018.

Abstract

Enterprise Social Responsibility is a business management model applied worldwide, responding to the current global trend of sustainable development. This model makes a contribution to a better world and likewise generates a benefit to the company that implements it.

The objective of this research was to carry out a CSR plan for the FACES Foundation in the city of Loja, 2018, through two surveys applied to its collaborators and clients, as well as an interview conducted with the institution's CSR advisor. , which allowed to determine the three stakeholders to which FACES was focusing and the way in which they interacted with the company, having as a result the preparation of proposals, recommendations and a CSR work plan divided into four stages, selecting four indicators Ethos proposed by FACES, also proposes an evaluation model to keep track of at the end of the implementation year and to continue executing more and better responsible practices.