Diseño de un Modelo Multistakeholder para el desarrollo de la Responsabilidad Social Empresarial de las Pymes de alojamiento de Montañita, cantón Santa Elena, año 2016

Abstract

The objective of the present study is to propose a Multistakeholder Model for the development of CSR practices for SMEs in Montañita, canton Santa Elena. The research analyzes the internal situation of SMEs, competitive advantages and the relationships of SMEs with customers, suppliers and the community, with the purpose of establishing strategies to reduce conflicts with stakeholders caused by the absence of CSR practices. The design of the study is determined a descriptive methodology; with the type of documentary-bibliographic field research, which includes the analysis of the different theoretical approaches on the subject and its systematization. The technique used is the survey, through questionnaires and the Likert Scale tool, its application results in the relationships that SMEs maintain with clients, suppliers and the community are not adequate, so it is necessary to arrive to a commitment of corporate social responsibility, which contributes to the improvement of the relations of the SMEs of accommodation with the interest groups, to maintain a system that allows to give a quality attention and warmth to the stakeholders