Implementación de estrategias socialmente responsables para la gestión administrativa en las asociaciones agroproductivas del Ecuador, año 2017. Caso de estudio: Asociación Integral de Productores El Viejo San Martín

Abstract

This research work deals with the implementation of socially responsible strategies for `El Viejo San Martin´s administrative management association. The main objective was to implement such management strategies which were addressed by the following fundamental principles: associations, evolutions and features, the administrative management process as well as corporate social responsibility. The study was the quantitative-qualitative type having a descriptive field focus. Inductive, deductive, analytical, synthetic and bibliographic methods were used as methodology tools. The target population were 16 members of the association using data gathering techniques such as survey aimed to its partners in addition to interviews conducted to top administrative management. An innovative and practical tool called VEO was created by USAID, an American agency for International Development structured in 5 thematic areas which provided data regarding human development capital, business and services, administrative management, wealth and democratic involvement. The research findings pointed out to the association´s lack of management system that focuses on social responsibility consequently, top management and partners do not have pertinent responsible strategies that may be applied the organization chart in order to develop sustainability.