El big data como herramienta competitiva de las PYMES de Quito

Abstract

Nowadays, in the information age, more and more people from all over the world connect to the internet every day to interact through web pages, information systems and social networks, generating millions of data in different formats. In account of this, the ability of companies to analyze that amount of data in real time and transform it into information to help people make better decisions becomes more relevant; since for companies, regardless of their size, can remain in the market, they must be in constant evolution, no longer focused on being the best but focusing on being unique and innovative.

The objective of this research study is to analyze the possibility of incorporating a big data in SMEs in Quito as a tool of competitive strategies, taking into account the impact that SMEs have on stimulating the economy of the countries, the amount of information sources to count on and consequently the importance that information systems based on big data are acquiring.