Plan estratégico para reactivar el turismo invernal en la provincia de Savona.

Abstract

This investigation is about on the development of a strategic plan to reactivate winter tourism in the province of Savona, northwest Italy. Being a coastal territory, it is visited by a large number of tourists in the summer, but less in the winter season. To achieve this goal, a progressive study was developed at different stages. It begins with the analysis of the current situation of the territory, for which a series of techniques and instruments of data collection, specifically the analysis of documentary sources, was used. Then the identification of the winter tourism potential is continued, through direct observation and interviews with tourists who had visited the province at this time. Savona has a great range of possibilities, to finally conclude with the design of strategies for the winter tourist revival, for which it will have to carry out an adequate promotion of the territory, working together with the community. Not only to increase the winter tourist demand, but also to create more places of employment.