Gestión de la responsabilidad social en las PYMES del Ecuador, año 2017 caso de estudio Planta de Lácteos Ecolac Cía. Ltda.

Abstract

A socially responsible management for the Small Business of Ecuador and especially for the present case study in the Dairy Plant Ecolac Cía. Ltda, includes a balanced development based on economic, environmental and social profitability, so that all economic activity allows the development of autonomous strategies that transcend legal requirements and their longterm survival. The purpose of this research work is to know the practices of social responsibility in the current business performance of Ecolac. The methodology used is based on a diagnosis with application of the Ethos indicators in the ECOLAC Cía Dairy Plant. Ltda, where the central concepts of CSR are reviewed in contrast to the actual experiences investigated. Determining to three following groups: internal public (internally), suppliers, consumers and customer (externally). Analyzed Ethos´s indicators, the company lacks responsible practices, so it is proposed to apply this model of socially responsible management that will improve its commitment to its environment (in the identified aspects).