Implementación de estrategias socialmente responsables para la gestión administrativa en las asociaciones agroproductivas del Ecuador, año 2017. Caso de estudio: Asociación PROCAFEQ

Abstract

Corporate social responsibility (CSR) is currently considered a corporate strategy that allows companies to conduct business in a transparent manner based on sustainability. In this sense worldwide, companies voluntarily seek to implement CSR in their business model that enables them to obtain a corporate image and social legitimacy. The purpose of this research study is "Implementation of socially responsible strategies for the administrative management of the PROCAFEQ agroproductive association", which is why, through the use and application of the VEO tool aimed at the president and partners that make up PROCAFEQ, it was possible to analyze its administrative management, based on the five axes: human development, business and services, management and administration, heritage, |democracy and participation. It is important to mention that the main result was the lack of a social responsibility department, the priority being the proposal of an administrative management model that, through the implementation of strategic objectives and compliance indicators, facilitate the incorporation of the correct association and progressively to social responsibility.