Diagnóstico de la gestión en calidad e innovación de las empresas familiares Pymes de la ciudad de Loja.

Abstract

The present research sought to describe the degree of applicability that the Pymes family businesses from Loja city, have achieved at the moment with respect to the quality and innovation variables that are necessary for the survival of the companies along the generational transfer so that they are in a position to obtain better results in the competitive environment. Through a questionnaire which allowed to quantify the quality and innovation information carried out by the companies, a descriptive and correlational analysis was carried out. The descriptive analysis was made through averages and standard deviation to understand the characteristics of the companies with respect to these variables, where among several relevant results it was obtained that the companies evaluate the complaints and suggestions of the customers and their needs to improve the quality of the product or service that they offer and that should reinforce the introduction of radical innovations of the product or service. The correlation analysis determined that companies do not show a strong moderate correlation between quality management and innovation management.