Gestión de la comunicación digital interna en Ecuador Análisis de las 11 principales empresas del Ecuador periodo 2016

Abstract

The present project: Management of internal digital communication in Ecuador. Analysis of the 11 main companies of Ecuador 2016, aims to know the inclusion of digital communication actions for internal audiences, their application and use, in order to determine the effectiveness and efficiency. The investigation started with the 11 main companies, based on the list of the 2016 Ekos Magazine and a response was obtained from 5 of them. With the information gathered through an interview with the communication managers, the data was analyzed with the qualitative methodology and it was evidenced that the main digital tool most used is the electronic mail, since it allows the dissemination of formal and informal topics. Although internal communication actions are effective, not all members participate in an active communicative process, due to the extensive geographical dispersion of the companies. Likewise, it was evidenced that the flow of communication is circular and horizontal, which shows that these are managed under the organizational behavior models of human and systemic relations schools.