Diseño de internacionalización empresarial, aplicable a las Pymes ecuatorianas del segmento alimentos

Abstract

The objective of this paper is to design a business internationalization model, applicable to national SMEs in the food segment. In this work, a proposal for an internationalization plan is designed, oriented to the Ecuadorian SMEs of this segment, through the study of the lines of thought that generated important theories of internationalization, of the case analysis of successful companies both globally and globally. and the analysis of the business development of SMEs in the last five years. This process of internationalization is based on the analysis and selection of business internationalization theories, such as the Uppsala model and the systemic planning model. Key information is, in addition, the analysis of market intelligence and commercial intelligence, for the determination of market opportunities, abroad. The result of this proposal is the internationalization model, established in a closed cycle, with indicators of effectiveness, efficiency and customer satisfaction and the action plan for continuous improvement, to ensure the quality of internationalization.