Análisis de los sitios web y las redes sociales como plataformas de comunicación organizacional de las agencias de comunicación en Sudamérica. Caso de estudio Bolivia, período 2017

Abstract

Communication has allowed the evolution and development of man together with technology, for such reason has been the need to create new media that meet the communication in a more efficient way and progress in the social and communicative environment. Nowadays social networks and web platforms are no longer represented by physical objects and relationships, through the web-based services that allow its users to share information, coordinate actions and in general, keep in contact. These social media represent a new way of constructing an identity online, not only personal but also organizational, by adding and sharing network activity. Facing this scenario, is born this research which will in the first instance to communication agencies that possess Bolivia, through the creation of a database, which will give as a result a mapping of agencies. Likewise, intends to develop a diagnostic of the usability of web platforms and social networks of agencies, enabling comparisons, showing strengths and weaknesses front stakeholders