Propuesta de indicadores de gestión para empresas comercializadoras de productos de primera necesidad en la ciudad de Ambato.

Abstract

Nowadays, companies need a tool to analyze their administrative management and be able to make managerial decisions in a timely manner, a situation for which it is proposed to investigate the application of management indicators in companies that sell first-class products in the market. city of Ambato, taking as reference the six marketing companies with the highest sales volume. The present investigation proposes as a general objective the identification of the management indicators of the companies selling basic needs products in the city of Ambato, for which the inductive - deductive method and the observation technique were used, as well as the applied an instrument that allows to know the business management in organizations. The companies selling basic needs have a lack of policies and actions that allow them to achieve the stated objectives due to the empirical management decisions that produce an inadequate communication between managers and collaborators, reflecting in the quality of the service given to the client, which compromises its cost effectiveness.