Plan de negocios para la crianza y comercialización de cuyes de la Asociación Sembrando Esperanzas para el Buen Vivir de la parroquia Remigio Crespo Toral del cantón Gualaceo - provincia del Azuay

Abstract

The bussines plan is to be developed is oriented so that the “Sembrando Esperanzas para el Buen Vivir” association has an optimal production and marketing of its products, thereby improving the productive capacity of the small producers who are members of the association generating employment and improving the level income of their families, boosting the economy of Remigio Crespo parish and surrounding areas. Roasted guinea pig being a typical dish of our region and having a high nutritional value has caused the consumption of the same to increase, having an unsatisfied demand. That is why the idea of creating the association arises to unify effort and resources that allow to expand the productive capacity, have a direct marketing process and get to position in the Azuay`s province market. Having a business plan and the application of financial indicators will allow to verify if the business is profitable and sustainable over time, as well as identifying what are the the weaknesses and threats that put at risk the progress of the business.