Implementación de estrategias socialmente responsables para la gestión administrativa en las asociaciones agroproductivas del Ecuador, año 2017. caso de estudio: Asociación de Productores Agropecuarios y de cafés especiales Bosque Petrificado de Puyango (APROCEL)

Abstract

The present investigation it developed in the Asociación de Productores Agropecuarios y de cafés especiales Bosque Petrificado de Puyango (APROCEL), specifically in its administrative management, with the objective of knowing the actions of Corporate Social Responsibility currently running the association, realize an analysis and propose the implementation of new strategies with a social responsibility approach for its administrative management. The proposal was made based on a diagnosis of the administrative management of the association, for it was executed out surveys to the partners and interview to the president of the same, with questions oriented at know how it is managed and what social responsibility actions are executing. In this way, it was established new social responsibility strategies for this association, with the aim of improving its management, being competent in the market and contributing to the sustainable development of the society in that execute its activities.