Modelo de desarrollo empresarial sostenible en las pequeñas y medianas empresas PyMEs ecuatorianas de la Zona de planificación 4 – Pacífico, año 2018.

Abstract

The “SMEs” contribute directly to the generation of employment sources and to the strengthening of the supply of products and services, however, these are in a process of change that implies reaching to sustainability, which articulates three factors: economic, social and environmental, it covers time frames such as rectifying past errors, reducing or eliminating current problems, and building legacies for future generations. A business development model was applied, using the instrument proposed in the Penta-dimensional Model of business Sustainability (MOPSE), which takes into account in five dimensions: global management, competitiveness, relationships, impacts, transparency and communication. For which an instrument was used on "Management of innovation and sustainability", formulated by the team of Técnica Particular de Loja university and Politecnica of Cartagena university, forming part of a py puzzle. The obtained results show that the SMEs Ecuadorians are located at the intermediate levels of sustainable on the MOPSE scale, which require to be reinforced and institutionalized; in addition, there is the willingness to learn by entrepreneurs and the vision to involve interest groups.