Estudio de pre-factibilidad para el procesamiento y comercialización de la Salsa Rosada del Soda en la Ciudad de Loja. Año 2017

Abstract

The present pre-feasibility study for the processing and commercialization of the Salsa Rosada del Soda in the city of Loja, is mainly focused on the identification of optimal alternatives for investor decision-making. This study includes the following aspects: a diagnosis of the current situation, through an analysis of the supply and demand of the product that is intended to generate. Regarding the technical analysis of the engineering of the project, this consists in establishing the location of the company, the resources to be used, the labor required, basic services, machinery, uses of spaces, the acquisition of raw materials and distribution. It was also considered the analysis of the current legislation that is applicable to the project, as far as the socioeconomic evaluation of the project will determine if the project is convenient or not, considering also the financial evaluation that will allow you to determine its operational sustainability. The conclusions of the study recommend continuing with the study at a feasibility level.