Análisis de los sitios web y las redes sociales como plataformas de comunicación corporativa de las agencias de comunicación en Sudamérica. Caso de estudio Paraguay.

Abstract

At present, digital communication is of vital importance in the business world thanks to the multiple benefits it offers to organizations when engaging in a dialogue with their different audiences. For this research, a sample of 40 agencies in the country was taken, 10 of which were selected for the study, using the qualitative methodology and direct observation. The Fanpage Karma tool was used for a more complete analysis in each of the web platforms and social networks of the different companies. All of the studied agencies use a website, where they present information necessary for users to be informed about the products or services they provide. They also provide locations such as maps and telephone numbers for the location of the agency. The most used tool is Facebook, where the communication agencies publish all the important events that take place in the company, and is, also, the medium where the users of the 10 studied agencies have major interaction, followed by the social media Twitter.