Creación, implementación y funcionamiento de una empresa productora de huevos de codorniz

Abstract

The market for the commercialization of quail eggs has traditionally been informal in the city of Santo Domingo of the Tsáchilas, the current conditions and the predisposition to consumption are particular characteristics that facilitate the sale conditions of this product, based on the consumer's taste, also come to be sold in stores and retail chains. The present investigation concentrated in investigating the market and the tendency of consumption with the main objective of undertaking a business that allows to satisfy the demand and obtain long term profitability in the breeding and commercialization of quail eggs. The results showed that there is profitability in the proposed model and that investment in a financed scenario is feasible, since the profitability indicators show that investment generates between 12 and 15% profitability in the long term, besides generating employment and contribute to the improvement in production that has tended to decrease in recent years.