Implementación de estrategias socialmente responsables para la gestión administrativa en las asociaciones agro productivas del Ecuador, caso de estudio:Organización de comunidades Kichwas de Loreto "OCKIL", año 2017

Abstract

Abastract:The present investigation was developed in the Organization of Kichwa Communities of Loreto "OCKIL, and its purpose is to propose the implementation of new strategies with a social responsibility approach for its administrative management. The proposal was made based on a diagnosis of the administrative management of the association, for this purpose, surveys were applied to the partners and interviews to the directors of the same, through the application of the VEO tool that through the analysis of five parameters, Human development, Business and services, Management and administration, Heritage and, Democracy and participation, it allowed to determine the diagnosis of the organization, and through this a proposal of an administrative management model was established to help strengthen the producer organization. In this way, new social responsibility strategies could be established for this association, with the aim of improving its management, being competent in the market and contributing to the sustainable development of the society in which it carries out its activities.