Plan estratégico de desarrollo turístico sostenible para la parroquia Atocha-Ficoa, cantón Ambato, provincia de Tungurahua, 2017 - 2022

Abstract

Abstract: The purpose of this project is to present the Strategic Plan on the Development of a Sustainable Tourism on Atocha-Ficoa Parish, Ambato Canton, Tungurahua Province; After beginning with a location analysis, a cleared picture of a real touristic situation on the parish was obtained; by analyzing the following scopes: physic-spatial, environmental-territorial; economic-productive and politic-administrative. Following that, on 2017 In-situ visits were performed to develop a field research and identify aspects such as; Supply (Touristic Products) and Demand (tourist profile and tourist problematic identification) through interviews, surveys and FODA analysis. With all this information, four programs and six projects have been developed, framed on the Sustainable Tourism and the Strategic Formulation. The approximate execution of these programs is estimated to be three years. The projects are executed in a periodic manner and their main objective is to improve the tourism in the parish by developing the economy and strengthening the touristic culture to obtain a Quality Tourism.