Sistema de control y evaluación empresarial, aplicando balance scorecard, en la empresa Sotranor C.A

Abstract

Abstract: The company Sotranor is an organization that provides urban and rural transport services in the northeast of the Metropolitan District of Quito, in which there is no evidence of control and evaluation of the processes that guarantee user satisfaction, so this work shows a methodology based on the Balance Scorecard (BSC), where by means of a strategic diagnosis tools are proposed that will help to improve the current situation of the company. The proposal is framed in the generation of specific control and evaluation activities that contribute to improving competitiveness in the company within the transportation sector, where internal and external customers will be the main source of information to achieve adequate growth of the company. company. To help the company in achieving its objectives, the paper presents strategies backed by documents and records that will help generate relevant information for the calculation of indicators, which will allow measuring the efficiency of the activities, in this way making the corrective and thus achieve continuous improvement.