Diseño de investigación, levantamiento de información, procesamiento y análisis de estadísticas del turismo receptor nacional e internacional en la ciudad de Loja año 2018.

Abstract

The purpose of this work is to analyze the profile of national and international tourists that arrive in Loja city in the low season in 2018, in addition to propose strategies to boost tourism activity in the city. The investigation begins with the theoretical foundation, that is, the support to achieve the comprehension to all the readers of the topic; continue with information about the field to be studied, as general data from Loja city to get an idea of the current situational diagnosis; then it talks about the methodology and analysis of the profile of the tourist in the terrestrial and aerial stratum, this by the application of surveys to the visitors that arrive to the city and with these results a comparison of the profile of the tourist with a similar investigation made in high season in 2013 to analyze the similarities and differences that have occurred from one period to another in different seasons; the investigation ends with strategies are proposed to boost tourism activity in Loja city.