Análisis del capital intelectual e innovación de las empresas del sector alojamiento de lujo, primera y segunda categoría de la ciudad de Loja, Año 2018

Abstract

Abstract:The present academic work entitled Analysis of intellectual capital in companies in the luxury accommodation sector, first and second category in the city of Loja. Year 2018 , aims to analyze intellectual capital and innovation in companies in this sector, through a descriptive analysis with a quantitative approach. To collect information, the documentary review technique extracted from different bibliographic sources was used. The conclusions are based on the research work carried out in 11 companies in the city's accommodation sector. The results show that there is a direct relationship between intellectual capital and innovation; Investment in improving intellectual capital is of interest to companies, however in the components; human and relational capital, it is necessary to implement improvement actions such as: creating a departmental communication system between managers; training programs, investment in information technologies and agreements with local universities, which seek to strengthen personnel in different fields of work to generate trust and obtain positive results in innovation and service.