Análisis del capital intelectual e innovación de las empresas del sector de información y comunicación de la ciudad de Loja. Año 2018

Abstract

Abstract: The present academic work is aimed at the analysis of intellectual capital and innovation of companies of the economic and communication sector of the city of Loja, Year 2018. Through a descriptive analysis with a quantitative approach. The results are focused within a research work on seven companies in the information and communication sector of Loja The main conclusions show that companies have an interest in managing intellectual capital; however, in the components of structural and relational capital, it is necessary to implement improvement strategies such as: having a strategic plan, work standards, database, information of the competition, alliances with companies of the sector, agreements with universities, approach to the community, considering that they have an average of 3.67.