Análisis del capital intelectual e innovación de las empresas relacionadas con actividades de arquitectura e ingeniería civil de la ciudad de Loja. Año 2018

Abstract

Abstract:The objective of this thesis was to analyze the intellectual capital and innovation of 10 companies related to the Architecture and Civil Engineering activity of the city of Loja for the year 2018. The methodology used is descriptive with a quantitative approach and the technique of gathering information is the survey, which consists of 52 questions divided into: general data, human capital, intellectual capital, structural capital and innovation. From the results obtained it was possible to establish with respect to human capital, that there is creativity, commitment and loyalty of the employees according to the designated functions. In structural capital, it is determined that companies maintain strategic plans, areas to improve customer service, promote and encourage initiative in the employee, allowing them to work efficiently. In relational capital, actions are taken to improve the relationship between the company - customers - suppliers. Finally, it is established that not all companies have the resources to develop innovation, which limits the acquisition of machinery, creation of new products and positioning in the market.