Análisis al modelo de gestión de responsabilidad social, aplicado por los bancos privados del Ecuador, año 2015. Propuesta alternativa

Abstract

Abstract: The present research work was oriented to the accomplishment of an Analysis of the Model of Management of Social Responsibility, applied by the Private Banks of Ecuador, year 2015. Alternative proposal. This context served as the basis for a disaggregated analysis of the Sustainability Reports of the Private Banks of Ecuador that practiced Social Responsibility within the framework of CERES, in 2015; through indicators in its three dimensions: Economic, Social and Environmental, indicators that will serve as input for the elaboration of an alternative proposal, to the Social Responsibility management model, applied by the private banks under study. This work also reflects the results of the research carried out, as well as the alternative proposal based on sustainable development, to contribute to the achievement of a more humane management, of the application of Social Responsibility of Private Banks under study to their groups of interest, to achieve a balance between economic growth, social welfare and environmental protection, in the long term.