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Title: | Análisis de los principales influencers en Ecuador en el sector youtubers. Su interactividad y real influencia en YouTube |
Authors: | Duque Rengel, Vanessa Karina Guaman Córdova, Grace Isabel |
Keywords: | Ecuador. Tesis digital. |
Issue Date: | 2018 |
Citation: | Guaman Córdova, G. I. Duque Rengel, V. K. (2018) Análisis de los principales influencers en Ecuador en el sector youtubers. Su interactividad y real influencia en YouTube [Tesis de Grado, Universidad Técnica Particular de Loja]. Repositorio Institucional. https://dspace.utpl.edu.ec/handle/20.500.11962/23222 |
Abstract: | Abstract:The technology a new model of business has allowed to create, the use of influential persons of the social networks or influencers. In YouTube they are known like youtubers and his level of scope and influence is so big that they can manage to gain million dollars for his recommendations. Therefore, with Fanpagkarma's help one tried to analyze 10 principal youtubers in Ecuador, his content, the way of being projected, if they use or not advertising and of what type, the most frequent brands and other characteristics that allowed to understand a bit more of this digital world. As result, there was obtained that Enchufetv and HipotesisdePoder are those who have more and fewer subscribers with 16693350 and 417325, respectively. In addition, that the content preferred by the fans is the comedy. Likewise, that of 10 YouTube's channels analyzed only two of them do not realize advertising and that some brands used by the Ecuadoran youtubers are: Güitig, adidas, Muscle Juice, Movistar, Tuenti, Shop.enchufe.com, Google and Flower shop Scarlet, Play Station, Samsung, between others. |
Description: | Resumen:La tecnología ha permitido crear un nuevo modelo de negocio, el uso de personas influyentes de las redes sociales o influencers. En YouTube son conocidos como youtubers y su nivel de alcance e influencia es tan grande que pueden llegar a ganar millones de dólares por sus recomendaciones. Por ende, con la ayuda de Fanpagkarma se pretendió analizar los 10 principales youtubers en Ecuador, su contenido, la manera de proyectarse, si usan o no publicidad y de qué tipo, las marcas más frecuentes y demás características que permitieron entender un poco más de este mundo digital. |
URI: | https://bibliotecautpl.utpl.edu.ec/cgi-bin/abnetclwo?ACC=DOSEARCH&xsqf99=119749.TITN. |
Appears in Collections: | Licenciado en Relaciones Públicas |
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