Implementación de estrategias socialmente responsable para la gestión administrativa en las asociaciones agro productivas en el Ecuador Caso de estudio: Corporación Agroempresarial de Arenillas COAGRO

Abstract

Abstract:The agroproductive associations are fundamental in the development of the country. In general, these organizations face difficulties in administrative management, which put investment and goals achievement at risk. The objective of the research work was to implement socially responsible management strategies in the administrative management of agroproductive associations in Ecuador, starting from the social responsibility diagnosis through the Organizational State Assessment (VEO, by its initials in Spanish) tool. This tool is made up of five fundamental axes: Human Development, Business and Services, Management and Administration, Heritage, and Democracy and Participation. The study was carried out with partners of the Agroproductive Corporation (COAGRO). The results allowed to identify the management of human talent as its main weakness; as well as serious limitations in management and administration that do not include environmental measures in the production and provision of services. A corporate social responsibility strategy was designed, which contributes to the strengthening of its actions and compliance of the objetives of the organization.